Urs R., Chief Digital Officer
The new Simply Digital team, formed in 2019, is transforming the journey of UPC's customers (Customer Journey). Firstly, by making it easier for customers to interact with UPC and; secondly, by optimising and simplifying the digital UPC channels. The goal is to further improve the customer journey and the experiences customers have with UPC.
"UPC is an incredibly dynamic organisation. This is probably why it was surprisingly easy to bring a comprehensive digital transformation into being. I now have the privilege of leading this fundamental change, building the appropriate teams and transforming UPC piece by piece -
in a company that offers customers a personalised, intuitive and inspiring experience and offers employees a creative and agile working environment. It motivates me tremendously to come to our "Simply Digital" office every day and build the future UPC with the teams (in this case "squads")."
Our department, Digital, Wallisellen