CEO Austria/Switzerland regional organisation

CEO Central Europe Group

Chief Marketing, Products and Digital Officer

Managing Director Corporate Services

Managing Director Business Services

Chief Financial Officer

Vice President Strategy

Chief Customer Officer

Vice President Corporate Affairs


Eric Tveter


I am… too serious.

I can… not speak very good German, unfortunately.

I have… a wonderful family.

I don’t want... to get older.

I have to… stop eating ice cream all the time.

I will… not be around for ever, although I learnt at the St. Gallen Symposium that this is now possible.

I don’t like… lentils.

I live… in Switzerland. And I love Switzerland.


Eric Tveter has been CEO of the Austria/Switzerland regional organisation of Liberty Global with responsibility for the UPC business since August 2014. In addition, since 1 July 2015 he has also headed the Central Europe Group within Liberty Global, to which the Austria/Switzerland regional organisation also belongs. Tveter joined the former upc cablecom in Switzerland in 2009. His experience includes various senior executive roles in the US, UK and European cable industries. He was formerly President of UK cable operator Telewest Global Inc. and held a range of senior leadership positions at Time Warner Cable and Comcast Corporation. Tveter was a Non-Executive Board Member of Open TV and served as Chairman of Sightspeed Inc. until the business was sold to Logitech in late 2008.
Eric Tveter holds an MBA from Rutgers University as well as a Bachelor of Science degree in Economics and Accounting from Long Island University, two institutions he supports actively. Eric Tveter also sits on the Board of Directors of the First National Bank of Long Island and is a Board Observer at Veniam as well as a Trustee for Lessons for Life.

Anna Gatti

Managing Director & Chief Marketing, Products and Digital Officer

I am… a world traveller.

I can… hike for weeks on end.

I have… a passion for the pristine beauty of New Zealand.

I want… to learn German fast.

I have to… learn to ski.

I will… enjoy every moment of my time in Switzerland.

I like… nature, great food and independence.

I live... in beautiful Meilen but go back often to Tuscany and Amsterdam.

In her role as Managing Director and Chief Marketing, Products and Digital Officer, Anna Gatti has been in charge of marketing, product management and digital operations at UPC since December 2016. The Italian spent ten years at Vodafone in the Netherlands and New Zealand and most recently held the role of Managing Director Customer Experience for Liberty Global in Amsterdam for over four years. There she played an important part in the establishment of the digital, experience and sales transformation programmes. Besides her activities for the Austria/Switzerland regional organisation, Anna Gatti will also work on developing the digital agenda for UPC’s Central Eastern Europe (CEE) regional organisation. Anna Gatti holds a PhD in Astrophysics from Imperial College London.

Bernd Kleinsteuber

Managing Director Corporate Services

I am... the longest serving member of the management team after Marco Quinter, but I can honestly say one thing: there has never been a dull day. 

I can’t… swim front crawl well, which is the only reason that I haven’t yet completed a triathlon.

I have… an interest in history, and so I also have an idea of what I might do once I reach 65.

I don’t want to... miss out on my summer holidays in Zurich, because there’s nowhere better in summer than here.

I don’t have to… decide everything myself because I have a super team that I can rely on.

I won’t... get tired of questioning everything and trying to follow new and innovative paths.

I like... our internationality because it opens up new horizons.

I live… for the moment and enjoy every single day.

Since August 2014 Bernd Kleinsteuber has held the position of Managing Director Corporate Services for UPC. He has been responsible for all regulatory affairs, the Legal Department and all matters relating to compliance at UPC since 2002. Since December 2008, he has also been responsible for Corporate Affairs and People Services. As a lawyer and licensed attorney, he was in charge of the legal and regulatory divisions at Energis (Switzerland) and its European subsidiaries prior to joining UPC. His career has also included positions with the German telecommunication provider in Düsseldorf and the business consulting law firm of Rittershaus, Wissmann & von Rosenstiel in Mannheim and Frankfurt.

Matthias Krieb

Vice President Cable Access

I am... grateful every day that I am able to work in a dynamic environment.

I can... play the piano a bit.

I won’t... waste time worrying about things that I can’t change.

I want... because wanting something helps you achieve it.

I don’t... have to believe everything I’m told.

I will... never get tired of being an optimist.

I like... exciting stories, be they in text, audio or picture form.

I live… in Switzerland, which I am very happy about.

Matthias Krieb joined UPC’s Management Team in June 2010 – and since April 2015 he has held the role of Vice President Cable Access. In this role, he focuses on commercial management and on the strategic positioning and further evolution of the cable connection in Switzerland and Austria. Mr Krieb was born in Germany and has lived in Switzerland for more than 15 years. He has worked for UPC since 2005. Between 2006 and 2010 he presided over the Strategy & Planning department, and from 2010 he was also responsible for Product Management. From 2013 he led the Strategy & Transformation business unit and spearheaded UPC Switzerland’s strategic entry into the mobile business, among other things. Before joining UPC he worked for the strategic consultants Bain & Company in Germany and Switzerland for eight years. Matthias Krieb studied business administration and holds a doctorate in business informatics from the University of Marburg.

Alexander Lorenz

Senior Vice President & Chief Information and Technology Officer

I am… a Bavarian

and I don’t like either beer or football.

I live... on a farm with my wife, horses and a dog.

I can… relax best when I’m surrounded by nature.

I have… a weakness for sweet things.

I want… UPC to become a Star Brand

I have to… work hard towards achieving this goal.

and I will... lose even more hair along the way.

Alexander Lorenz has worked for Liberty Global since June 2011. As Vice President Integration & Access he has been responsible for the areas of Networks and IT for UPC since August 2014. German-born Alexander Lorenz previously worked for Kabel Deutschland. His career has also included positions with Agilent Technologies, Inet Deutschland GmbH, Group3G UMTS GmbH, Viag Interkom and Siemens AG. He has an electrical engineering degree from the Rudolf-Diesel-Technikum in Augsburg, Germany.

Mark Reid

Managing Director & Chief Financial Officer

I am… Scottish.

I can… speak French.

I have… two children.

I want… to learn how to ski cross country.

I have to… buy a new bike so I can get around Zurich.k

I will… learn to speak some German.

I like… Fondue.

I live… in Zurich city.

Mark Reid has been Managing Director & Chief Financial Officer (CFO) at UPC since September 2016. He also serves as CFO of Liberty Global’s Central Europe Group, to which five companies from Central and Eastern Europe belong, as well as the Austria/Switzerland regional organization. The Scot previously spent three years at Virgin Media, UPC’s sister operation in Britain and Ireland, as Deputy CFO. Mark Reid began his career with British Airways. From 2004, Reid was employed by as Director of Finance, overseeing the company’s financial integration following its acquisition by Orbitz. Following his decision to gain further experience outside of the travel sector, Reid took on the role of Director of Finance for Web company Yahoo! Inc. from 2007 until the end of 2012. Mark Reid studied Aeronautical Engineering at Glasgow University.

Marco Quinter

Managing Director Business Services

I am... a true Bündner because I grew up on the Bündner Rütli.

I can... converse in all four national languages.

I have... played in various bands as a student.

I want to... visit Quinter City in Kansas at some point.

I don’t have to... do anything, in principle. I removed the word “must” from my vocabulary a long time ago.

I will... spend New Year’s Eve in the mountains.

I like... Italian cuisine.

I live... with my wife in Ticino at the weekend.

Marco Quinter has been with UPC Switzerland since 1996 and until 2001 he was in charge of the company’s IT division. After that he built up the Business Customer division and was responsible for the sale of data, Internet and telephony solutions for business customers throughout Switzerland. Since 2007 he has been managing the Business Markets department, and since August 2014 his remit has also covered UPC Austria. Born in Switzerland, he has many years’ experience in the ICT industry. After studying business management (lic. oec. publ.) at Zurich University he made his mark as IT Project Manager with IBM, as CIO with ComComputer and as IT Consultant with Prilabel.

Frank Zelger

Managing Director & Chief Customer Officer

I am… a big medieval fan and I regularly attend medieval markets and events together with my daughter.

I can… sing so well that my teachers agreed on the grade “attended” in my school reports.

I have… an old-fashioned yet vast CD collection.

I want to... smile every day.

I don’t have to... meet everyone’s expectations.

I will... never do something that I cannot square with my conscience or that I couldn’t tell my daughter about.

I like… a big table in a chestnut tree orchard and time to discuss philosophy with friends.

I live… in the most beautiful city in the world, Zurich.

Frank Zelger joined UPC in 2008 – and has been Managing Director & Chief Customer Officer since October 2014. His responsibility is to look after all aspects of customer dialogue for UPC. From 2002, he held various management posts at TDC Switzerland (Sunrise) and his last role there was as Executive Director Customer Care. Before working for Sunrise, Frank Zelger was a member of the board in management consulting at KPMG. He has more than 20 years’ management experience in various disciplines and industries, and has spent more than half that time in the telecommunications industry.

Roland Bischofberger

Vice President Corporate Affairs

I am... taller than a typical Appenzeller.

I can... work better late at night than early in the morning.

I have... never worked for a Swiss CEO.

I don’t want... to ever miss an episode of Tatort.

I have to... read the newspaper every day, even when I’m on holiday.

I will... always be interested in technology.

I like... bringing people together.

I don’t live... in the past.

Roland Bischofberger has been in charge of corporate communications at UPC Switzerland since 2010, and additionally at UPC Austria since August 2014. His remit covers the company’s internal and external communications, corporate events, corporate responsibility and political communication. Before joining UPC Switzerland he worked in Group Communications and Investor Relations at OC Oerlikon. Prior to this, he worked at Siemens Switzerland and in Investor Relations at Siemens’ headquarters in Munich. Roland Bischofberger holds a degree in Communications from the Zurich University of Applied Sciences and has completed an executive training programme at the IMD Business School in Lausanne, as well as basic and further technical training.

Gerald Schwanzer

Vice President Products

I am… originally from Lower Austria, live in Vienna and have a strong connection with Carinthia.

I have… a great family.

I want… to set a good example for my children.

I have to… mow the lawn every week.

I will… continue to serve as an information interface between Switzerland and Austria.

I like… to eat sweet things, unfortunately.

I live… in Austria and I love it there!


Gerald Schwanzer has been responsible for product and content management at UPC in the role of Vice President Products since January 2015. He also leads the Go To Market department at UPC Austria. Gerald Schwanzer has worked at UPC Austria since 1998 and has held various marketing posts, including as head of the Fixed Network Telephony department, and on the management board of Internet provider Inode following its takeover by UPC. Most recently, he held the role of Vice President Marketing and Sales at UPC Austria. Before joining UPC, he was Head of Marketing at EMI Austria. The native of Austria studied commerce at the Vienna University of Economics and Business.

Volker Libovsky 
Vice President IT

Volker Libovsky has worked for Liberty Global and its subsidiaries since May 2002. As CIO and Vice President IT, he has been in charge of the regional and international IT agendas within the Austria/Switzerland regional organisation since January 2015. Volker Libovsky comes from Austria and was previously CIO at UPC Austria. His focus within the group for many years has been on pan-European IT roll-outs (e.g. VoIP, MVNO, ISP Internet services) and IT integration before and after M&A activities. He began his professional career at Telekabel Wien and at a Telefonica subsidiary while still studying Economics with a focus on Financial Markets at the Vienna University of Economics and Business.

Urs Reinhard

Vice President Strategy

I am... the chef in our family. And hopefully one day I’ll also be the winemaker.
I can... not sit still for very long – running shoes, bikes or skis are a better fit than chairs.
I have... two fantastic children and a wonderful wife.
I want... to learn new things all the time.
I must... find the perfect powder slope at least once a year and ski down it.
I will... never be able to understand everything. But I will never stop trying to.
I like... chocolate – a whole bar every day.
I live... by a lake in the mountains at the weekend.

Urs Reinhard joined UPC’s Management Team as Vice President Strategy in June 2016. In this role, he focuses on the company’s strategic direction and future development, including mergers & acquisitions. Before Urs Reinhard joined UPC, he spent 13 years at the Boston Consulting Group, most recently as Partner and Managing Director. There, he advised telecommunications and high-tech companies, as well as companies from the media and energy sectors, and led projects in Europe, the USA, Africa and Asia. He has also worked for Accenture, UBS Investment Bank and Credit Suisse. Urs Reinhard holds a master’s degree in Business Administration from the University of St. Gallen. He comes from Obwalden originally and, following stints in Switzerland and San Francisco, most recently spent three years in South Africa, where he co-founded and set up the Boston Consulting Group’s local office.