We collect information about you due to the nature of our services and products. It is important for us to ensure that our products and services are simple, personal and reliable. We are constantly looking for ways to improve our services and products and to match them as much as possible to your personal needs. We may therefore collect Personal Information for the following purposes, subject to notice or consent where relevant:
To provide our products and services: We use Contact, Account and Service Information for setting up and maintaining our products and services, for our administrative processes and to administer contests and competitions. These activities include provisioning, technical support, hardware and software upgrades, billing, collection of payments and credit checking.
To enhance our products and services: We may rely on General Usage Information to identify improvement areas. For instance, high VOD usage in a certain genre may lead to a broader film catalogue in this genre. We may also conduct market research to improve our existing services and develop new products according to the needs of our customers.
To present new products and services: We may communicate with you about upcoming features in our products and services or promotions that might interest you. Please refer to Section “How can you opt-in and opt-out?” where we explain how you can update your marketing preferences.
To enable the purchase of goods and services from our Commerce Partners: From time to time, we may present you with special offers on screen or online while using our products and services enabling you to purchase goods and services from our partners, such as advertisers, promoters, application providers or app stores (all referred to herein as “Commerce Partners”). Should you decide to take advantage of such offers or engage in a transaction, we may collect and communicate your relevant Personal Information to Commerce Partners sponsoring the promotions or transactions. The information will be collected and disclosed by UPC Switzerland LLC only upon your affirmative response to such offers. In addition to fulfilling your request, Commerce Partners may also use Personal Information to send you other information in which you might be interested. The use of Personal Information by Commerce Partners will be governed by their respective privacy policies, which you should refer to in the event that you have any queries regarding how our Commerce Partners might use your Personal Information.
To manage our performance: We may use Personal Information when asking for feedback in respect of the performance of our products and services, our customer care service and our maintenance and operations. Where allowed by applicable law, we may use information related to your use and access to our products and services for purposes of traffic management, customer enquiries and prevention or detection of fraud. Where allowed by applicable law, we may also monitor and record our communications with you, including e-mails and phone conversations, for training purposes, quality assurance and to record details about the products and services you order from us.
To meet our legal obligations: We may be required by law to disclose Personal Information in compliance with the terms of a valid legal process or where required to do so by law enforcement agencies. These disclosures may be made without your consent and knowledge, and without notice, in compliance with the terms of a valid legal process. We reserve the right to challenge the access to Personal Information by authorities.
Other uses: We may use anonymous and aggregated information to develop reports and analyses about what types of content and /or advertisements are watched or skipped, for research and for other legitimate business purposes.