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THE SMARTPHONE THAT’S RIGHT FOR YOU!

What makes for the perfect mobile phone? The operating system, the performance or maybe the camera? It all depends on the user and his or her preferences. The selection of smartphones is enormous: Whether iPhone, Samsung, Huawei or Xiaomi – every mobile phone provider has their own hobbyhorse and its fans.

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ANDROID vs. IOS

Usually a person isn’t willing to compromise much or at all on the operating system. When you’ve gotten used to the operating system of a mobile phone, then it’s hard to give it up again.

Google with its pet project Google Android dominates the smartphone world, as it does in so many areas. Android offers not only the largest range of mobile phone models, but also enables an even more unlimited access to apps. Most smartphones, such as Samsung, Huawei and Xiaomi are based on Android. This makes Android the number one operating system in Switzerland. The iOS operating system from Apple is known above all for its intuitive handling. An iPhone always comes with an iOS system and vice versa – which makes optimal coordination of soft- and hardware possible and enhances the ease of operation for the user.

THE BESTSELLERS: APPLE AND SAMSUNG

Apple and Samsung still basically share the Swiss mobile phone market among themselves. This is due to their popularity and also to the fact that these brands’ models are always among the test winners.

“Style”, “efficiency” and “trendiness” – those are the leitmotifs of the Apple brand. If the perfect combination of innovation and intelligent design is important to you, then you will love the iPhone. Samsung Galaxy stands out for innovation, even beyond Google Android.

Samsung has always been a forerunner in developing new smartphone features. The infinity display and face recognition are just two examples for which Samsung Galaxy played a leading role.
But of course the competition never rests either...

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THE CAMERA SPECIALISTS 

Opinions differ regarding mobile phone cameras. Some smartphone cameras can now actually keep pace with the picture quality of a professional reflex camera. We owe this in part to the innovative power of Huawei and Samsung. Huawei, which touts its new flagship model as a “photographic powerhouse”, is establishing a clear position in camera technology and getting all the fans of amateur photography on its side.

POWER FOR LITTLE MONEY

Particularly the Chinese late bloomers such as Huawei and Xiaomi are currently taking the world market by storm. They shine with powerful processors and constantly growing innovation at half the price. But the old hand Nokia is back as well and is again pulling out all the stops! The iconic brand celebrated a brilliant comeback in early 2017 and since then has brought several competitive smartphones onto the market. As previously, Nokia is once again one of the most popular mobile phone brands in Switzerland. Models of the Alcatel brand rank as starter models among smartphones: the brand focuses on basic functions at a low price.

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